Choomanter is a mobile APP based online platform where individuals sign up to take marketing surveys and earn rewards points. App users can redeem accumulated reward points in the form of cash and lucky draws.The platform offers customizable surveys, including general, picture, and video formats, tailored to meet the specific needs of various industries. Users can participate in multiple surveys aligned with their interests, enhancing engagement and relevance.
Consumer businesses typically engage marketing research firms to conduct surveys from end users. These surveys aim to uncover consumer insights, opinions, and impressions about products and services. The data collected then helps to make well informed decisions leading to developing improved products leading to enhanced customer satisfaction and engagement.
Platforms like Choomanter are highly beneficial for both consumers and businesses, where businesses can gather consumer feedback, access insights which can help to explore what customers want. Consumers, in turn, communicate what is important to them through surveys, and companies can use that feedback to create products that better align with consumer needs. This creates a mutually beneficial relationship that adds value to both parties.
For users, Choomanter offers a productive way to spend their spare time. While online surveys won’t make someone rich, they can provide small financial rewards in exchange for valuable consumer feedback. Users should be cautious, however, and avoid survey sites with exaggerated promises like “paid out millions,” as these are often scams.
Choomanter’s Business Model
Choomanter operates as the customer-facing brand of its parent company Dream Merchants. Insightful research provides data-driven marketing solutions to researchers, marketers, and strategists. By offering marketing research services to businesses, Choomanter and its parent company serves as a channel to bridge the wide gap between buisnesses and clientle, thus opening pathways to be more customer-centric and profitable.
How Choomantar Works
Users in Pakistan can sign up for Choomanter using their Phone Numbers. They can earn points by completing surveys and filling out their profile.
Each survey indicates the number of points awarded and the average time required for completion.
The Market Research Industry
The global market research industry is currently valued at $49.7 billion, covering a wide range of services, from audience measurement to public opinion polling. of 11.4%, whereas India has a $2.9 billion market research industry and potential growth of 17.07%.
Pakistan Market size is currently valued at $0.5 Billion and is expected to grow at a CAGR 20% to reach $1.2 Billion by 2029 driven by rising corporate profits and increased spending on advertising and market research. Mergers and acquisitions in the industry have also been prevalent, as advertising agencies acquire market research firms to enhance their service offerings..
Choomanter, like other survey platforms, represents a niche within the broader market research industry. These platforms funnel consumer data to larger marketing agencies and research firms for analysis. The market is fragmented, with smaller companies making up over 70% of the market share, and it is expected that new competitors will continue to enter the industry.
Competitors in the Survey Space
Many market survey apps and sites worldwide offer incentives for individuals to participate in surveys. Users should remain cautious of platforms that promise high payouts, as they may be scams. Legitimate survey sites include Survey Junkie, Swagbucks, InboxDollars, OneOpinion, and Opinion Outpost.
Choomanter would be the only app in Pakistan incentivising end users for survey completion.
